Fox News Media is entering the weather arena full time.
NEW YORK–(BUSINESS WIRE)–FOX News Media will launch a new, advertising supported, streaming weather service entitled FOX Weather in 3Q 2021, announced Suzanne Scott, CEO of FOX News Media. Sharri Berg, currently the Chief Operating Officer of News & Operations for FOX Television Stations (FTS), will take on the additional role of President of FOX Weather, reporting to Scott, and will relinquish her role as the Executive Vice President of News Operations for FOX News Channel (FNC).
It appears they will not only hire full-time staff, but will use the experience and content from meteorologists across their O&O stations.
The platform will make its debut with the FOX Weather App in the third quarter of 2021, accompanied by an integrated website and streaming service featuring local, regional and national updates as well as live programming. The ad-supported cross-divisional initiative will build upon a collaboration of FNC and FTS’ expansive resources, leveraging a team of more than 75 meteorologists across 17 stations and FNC’s newsgathering units. Headquartered in New York City, the FOX Weather Meteorological Center will integrate the FTS radar network, cutting-edge display technology and unmatched weather and forecasting experts surrounding every major weather event, as well as precise local updates.
Speaking of hires, they have already pulled in some big names.
FOX Weather is expected to launch Q3 2021.